Sephora Fixture Redesign
Fixture Design + Rapid Prototype | Personal Project | 5 weeks
Research/
Adapting Brand Language - MOOD BOARD
Observation: On-site Visit
Documentation - Problem Finding /
Problems:
1. Mirrors are located too low or too narrow for people to see
2. Product is blending into the background
3. Tools are hard to reach
Concept /
Sketching
Design Approach/
1. Keep the big Sephora S so it would be recognizable over a distance.
2. Emphasize the product by clean up the background and maximize the contrast.
3. Make the mirror functional.
4. Move the tool box to a location that is easier for customers to reach.
Concept Refinement /
Final Design /
Thanks for Viewing :)
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